Evaluation Question 5.

How did you attract my audience? 

I used several techniques to attract and draw in my audience. In the pre-production stage I created poster to draw the audience in and get them 'excited' about 'Chasing The Lost'. Posters are often very useful in gathering and targeting an audience as they can be strategically placed to allow a certain group of people to view them.

Using my graphic design and photography skills I created a few posters which could be used to promote my film, 'Chasing The Lost.'

This image is a screen shot taken from the film, showing the main protagonist, Ace, looking upset and stressed about what he has done.

I cropped the photo, and chances the colour settings to '3 tone' so that a more 'cartoony' and modern fell was shown.

Afterwards I created a back round for the poster. I copied the initial picture and altered the colours to not be as dominant. I chose the pattern of multiple images of the main character 'Ace' to portray the frustrations and confusions in his head.

That was the process of my first poster design. I didn't add much text to the poster, because I knew it wouldn't be my final choice.

For my next poster design I wanted to created something which gave very little away, yet a lot at the same time. I used Adobe Illustrator to create it.

This poster at first glance just looks like a lot of shapes. However, after a closer look, one can see a door in the middle of the page. This door is a sign of escape or entrance. The shattered glass look is used to represent the broken heart, mind and soul of the emotional character. Putting both the door and the shattered look together, the audience will hopefully be able to see the door as a sign of escape from the characters emotions.

My next, and final, poster design is the one I feel is most fitting for the film as the image used shows so much emotion without even showing the face of the character. The photo was taken on a film camera, not a digital camera. I prefer to shoot using a film camera as it gives a special feel to a picture which is not possessed when taken digitally.

This photo is supposed to represent the main character, Ace, staring out of a window deciding what he will do, wether he will stay or go after making a wrong decision.

 After choosing the photo I then added type.

This is my final poster with the film title and film credit included.

Another method I used to attract the audience was the variety of editing techniques, which can be very exciting when viewed on the big screen. These techniques included flash backs and interesting fades to different shots.